ADIDAS TENNIS LAUNCH BY PALACE 2018at Serpentine Sackler Gallery
London skate brand Palace partnered with adidas to create a tennis collection of Center Court-ready sportswear that launched globally in July 2018. Raiding the vast adidas archive, Palace celebrated the glory days of the ‘70s and ‘80s, paying tribute to some of the legends who have graced the famous grass courts at Wimbledon. The collection had been rigorously tried and tested and approved by some of the best known tennis players in the world and was worn on court during Wimbledon 2018 by men’s world No.3 Alexander Zverev, women’s No.3 Garbine Muguruza, women’s No.10 Angelique Kerber, men's No.10 Stefanos Tsitsipas and Angelique Kerber who went on to win the women’s singles tournament wearing Palace x adidas. adidas Tennis by Palace preview took place at the Serpentine Sackler Gallery in London. The campaign was shot by Alasdair McLellan.