Brooks England is an iconic saddle brand, exemplary in the world of cycling, rooted in nostalgia, tradition and craft. In 2020, we worked with our Creative Partners at Made Thought to evolve the brand as opposed to completely revolutionising it, to blow the dust off a heritage brand, bringing it closer to the experience and boundless possibility of its products. Made Thought re-tailored Brooks England by building on its iconic foundations to make it more relevant, contemporary and appeal to a wider audience, to bring it closer to experience and possibility of its products. The collective ambition was to really root the product in the experience of cycling bringing it closer to the possibility, discovery and lifestyle benefits of hobby whilst respecting the tradition and craft of the Brooks brand. Product Photography by Handover Studio Brand Identity & Packaging Design by Made Thought